A wideranging introduction to doing business in and with the USA and the UK

This course of study is designed to give you a wideranging introduction to doing business in and with the USA and the UK. It is aimed at advanced learners of commercial or business English (our course of study ”English for Business, Level 2” would be an excellent preparation).

Englische Handels- und Betriebswirtschaftslehre covers a wide variety of subjects and provides you with extensive background information necessary for your career in an international environment. It teaches you basic business concepts, introduces you to British and American systems, expands your business-orientated vocabulary, improves your skills in reading comprehension and - in self-testing sections and your homework tasks - in written English.

Lernziele & Inhalte

Practical know-how for your career

To encourage your language development, this is a monolingual course in English. The subjects are treated as self-contained units so that you can study according to personal preferences or work through the chapters as they are presented.

The books deal with the following topics: markets, the various sectors of industry and commerce, types of business organisation, traders, agents, advertising and marketing, transport, packaging and marking, shipping documents, INCOTERMS, modes and means of payment, taxes and customs duties, stock exchange, insurance concepts and types of policies, national and international organisations and institutions, international trading agreements, union-management relations, balance of trade, balance of payment.

Overview

Organisation

• Production of Goods and Services, Types of Business Organisations and Ownership, Corporate Organisation, Labor Relations, Distribution Systems

Transportation

• Carriers, Packing, Export Documentation, International Commercial Terms (INCOTERMS)

Contracts

• Conditions of Payment, Means of Payment, Contracts and Insurance

Worldwide Trade

• Globalisation and Worldwide Trade, International Organisations, The European Union, Regional Trading Associations

Marketing

• Marketing Concept, Advertising

Finance

• Central Banks, Banking, Stock Exchanges, Hedging and Speculation, Commodities and Commodity Market

Business Readers I and II